The buzz around hybrid events has evolved from a pandemic-driven necessity to a strategic imperative. For us, seasoned event marketers, this isn't just about adding a live stream to an in-person gathering. It's about designing a...
Alright, seasoned event marketers, gather 'round! As a trainer who’s seen the evolution of this industry firsthand, I know you've navigated countless trends, adapted to shifting landscapes, and consistently delivered impactful experiences. You’ve mastered the art...
Target Audience Profiling Checklist by The 22 Laws of Event Marketing BookDownload
The Target Audience Profiling Checklist is a valuable tool designed to help you...
Measurable Goals is the 4th Principles of Event Marketing
Why Measurable Goals Matter for Trainers
Clarity & Focus: Defining clear goals keeps your trainees and their...
Foundational Principles
Understanding Your Why: Start with a clearly defined purpose for the event. What value are you providing for attendees, and how does this...
Blogs
Cvent Blog: https://www.cvent.com/en/blog/events/event-digital-marketing-guide
Social Tables: (https://www.socialtables.com/blog/event-planning/strategies-for-marketing-virtual-events/)
Zirtual: https://www.zirtual.com/blog/virtual-event-planning-guide/
Online Courses: Look into platforms like Udemy, Coursera, or Hubspot Academy.
Let's dive deep into the importance of testing and iteration for successful event marketing. Here's a look designed to empower you as a trainer:
Why...
Why Partnerships Matter for Trainers
Expanded Reach: Tap into new audiences by partnering with brands, organizations, or influencers aligned with your target attendee.
Boost Credibility: Partnering...
Why Starting Early Matters for Trainers
Reduces Panic: Emphasizing this from the beginning sets up trainees for less stress and better results as the event...
Why Repurposing Matters for Trainers
Maximize Your Efforts: Get more mileage out of the time and resources invested in creating quality event content.
Reach Wider Audiences:...
