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Core Principles

The buzz around hybrid events has evolved from a pandemic-driven necessity to a strategic imperative. For us, seasoned event marketers, this isn't just about adding a live stream to an in-person gathering. It's about designing a...
Alright, seasoned event marketers, gather 'round! As a trainer who’s seen the evolution of this industry firsthand, I know you've navigated countless trends, adapted to shifting landscapes, and consistently delivered impactful experiences. You’ve mastered the art...

The 22 Core Principles of Event Marketing

Foundational Principles Understanding Your Why: Start with a clearly defined purpose for the event. What value are you providing for attendees, and how does this...

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