The buzz around hybrid events has evolved from a pandemic-driven necessity to a strategic imperative. For us, seasoned event marketers, this isn't just about adding a live stream to an in-person gathering. It's about designing a...
Alright, seasoned event marketers, gather 'round! As a trainer who’s seen the evolution of this industry firsthand, I know you've navigated countless trends, adapted to shifting landscapes, and consistently delivered impactful experiences. You’ve mastered the art...
Target Audience Profiling Checklist by The 22 Laws of Event Marketing BookDownload
The Target Audience Profiling Checklist is a valuable tool designed to help you...
Foundational Principles
Understanding Your Why: Start with a clearly defined purpose for the event. What value are you providing for attendees, and how does this...
Crafting unique and powerful value propositions is key to successful event marketing. Here's a breakdown to help you become a confident trainer in this...
Let's break down the power of understanding your "why" as a foundation for mastering digital event marketing, especially when you're aiming to train others.
Why...
Foundations
Understand Your Why: Start by defining your event's goals. Do you want to boost attendance, generate leads, educate your audience, increase brand awareness, or...